Biography
My name is Yueyao Li, a Chinese model signed with EMG Models. Currently I am based in New York.
After modeling in the United States for two years, I started producing my own shootings half a year ago. From making mood boards to finding crews; from production designing to location scouting, as a producer, an artistic & creative director, a production designer and a model of my past shooting projects, I enjoyed the process of transforming ideas into artistic concepts, and finally into real amazing photos and videos. The shootings I produced were published by Contributor magazine and Vulkan magazine. Also was adored by Artist Run Zhu, and used for his Album Cover "GIRLS".
To create unique style and maintain the special taste of every project, I always find different artists to collaborate with in order to deliver the story I want to tell in the most impressive ways.
For me, photos are supposed to have souls and feeling; fashion is not only about being pretty or luxury, but also revealing the deep powerful personalities and attitudes.
Fashion should be organically touching, elegantly powerful and uniquely authentic.
-Yueyao Li